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Creating A Brand For Myself

by Bmike13 | Jun 26, 2018 | Blog, Creative | 0 comments

Where Did Bmike13 Come from?

If you are reading this blog post, you probably have read Bmike13 somewhere. My original name is Michael Baca Soto. One day I was playing and trying new things with my name and I decided to place the “B,” from my last name, at the beginning of my first name. I also added the “13” because that’s my date of birth and I have some good memories about it. To be honest, this is not the first time I’ve tried to come up with a name by playing with my actual name.

I would like to go over more meanings behind the name but I think those are more like personal stories that can be shared face to face.

Once I got my name, I had to come up with a logo for my brand. This could have been a little tricky but I used the design of one of my tattoos for it. My first tattoo was two arrows behind my wrist. It represents me and my sister. I am the older brother, so I am the arrow closer to my wrist and my sister is represented by the second arrow. Once I got it, I fell in love with it and my friends fell for it too!

I’m a guy that puts family first. My tattoo is a little expression about it. This is the reason why I decided to integrate those two arrows on my logo. People have told me it’s too generic. I’m a stubborn guy, I just love the design and the reason behind it. If I’m being honest, there are a few things that I would like to change but the two arrows will probably be a part of my updated logo.

I also like the vintage style. I was looking for so many logos with a vintage feeling that I ended up building a small pinboard on Pinterest. Here are some of my favorite logos that I studied a bit for my own logo:

Michael Baca Soto, Bmike13, byui, Brigham young university- Idaho, communication student, advertising student, branding, bmike13 brand, personal brand, photographer brand, vintage brand, arrows logo, arrows tattoo

Here are some of my drafts for my logo:

Michael Baca Soto, Bmike13, byui, Brigham young university- Idaho, communication student, advertising student, branding, bmike13 brand, personal brand, photographer brand, vintage brand, arrows logo, arrows tattoo

My final result? To be honest, my final result was just a sketch for my style guide. I’m currently taking a social media class where I was also required to create a brand for myself. This is the sketch that I came up with:

Michael Baca Soto, Bmike13, byui, Brigham young university- Idaho, communication student, advertising student, branding, bmike13 brand, personal brand, photographer brand, vintage brand, arrows logo, arrows tattoo

This sketch helped me to develop my style guide. This has not been created to be a rule that I need to stick to. It’s constantly changing and evolving but it’s really helpful to have it with me. It has helped me to build up my website, my resume and some other projects.

I really love working with brands. To be honest, it is something that has gotten my attention for a while and I want to dive deeper into it. David Meerman is a genius at branding! He has worked with so many companies and I’d love the opportunity to meet and learn from him.

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Michael Baca Soto

Image of Michael Baca Soto

I'm Michael Baca Soto and I love marketing, music, and cars!
High goals keep me moving!
Nothing is impossible!

Michael Baca’s Instagram

  • Im not usually in front of the camera but let
    1 month ago by bmike13 Im not usually in front of the camera but let me tell you something...it’s hard to take yourself a proper photo!!! Thanks to one of my favorite minions  @animor_14  for pressing the shutter  #portrait   #photoshoot   #portraitphotography   #portraitmood   #portraitoftheday   #canonportrait 
  • I get by with a little help from my friends
    1 month ago by bmike13 “I get by with a little help from my friends” -John L.  #saltlakecity   #saltlakeutah   #portraitphotography   #portraitphotographer   #thanksgivingpoint   #canon60d 
  • petapixel says selfies cause more deaths than shark attacks We
    1 month ago by bmike13  @petapixel  says selfies cause more deaths than shark attacks. We took the risk and we got THE BEST PHOTO EVER!! Haters gonna hate  #discoverrexburg   #selfie   #deadlyselfie   #bearworld   #adventuretime   #adventure   #locos 
  • Sometimes we feel the entire world is against us and
    1 month ago by bmike13 Sometimes we feel the entire world is against us and we are sick of waiting in line till our lucky strike. We’re so ready to give up but then we remember we aren’t quitters. Hold tight my friends, because life is about to get better! East coast still awaits for us!  #seattle   #adventuretime   #publicmarketseattle   #pikeplacemarket   #publicmarketseattle   #canon60d 
  • A big shout out to marcoasensio10 who inspired johaneslfc and
    2 months ago by bmike13 A big shout out to  @marcoasensio10  who inspired  @johaneslfc  and me for a last minute trip to San Francisco. Happy New Years!  #sanfrancisco   #goldengatebridge   #adventure   #happynewyear 

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