One part of my personal brand is going to be about cooking. My mom is an amazing cook and ever since I came to the States I’ve been missing her food. Ever now and then I decide to cook but it’s nothing huge of fancy. Even though I enjoy doing it, it takes a lot of time and that’s the reason why I don’t cook frequently.

My objective with this project is to show people more about me. As I wrote before, this will be one part of my personal brand. I don’t want it to be too professional. I want it to be casual and genuine. I want to share my projects and my jobs as well as to share a little bit about me and the things I like. Another reason why I chose this project is the fact that there are a lot of students who don’t know much about cooking and they struggle through their time in college. I want this project to mainly reach out to students.

For this project, I intend to share cooking recipes and show people how to actually make them. I will create an Instagram account where I will share three posts throughout a week. My first post will be a small video sharing what I am planning to cook and some facts about the dish. This video will have a personal feeling, like a one on one conversation. My second post will be a picture of what I ended up cooking that week. The photo will have to be attractive and call people to actually making it. My last post will be a short video of the actual video of me cooking and this will be linked to my YouTube channel, where the complete video will be uploaded.