Dare To Dream Big With Porsche
I’m not going to lie to you, I’m a big fan of cars. But this is not the only reason why this commercial video from Porsche resonates so much with me. I love the “dare to dream” idea they are selling. I live for big dreams and they keep me going. For me, this commercial video doesn’t not only sell me a Porsche 911. It reminds me myself a couple of years ago.
I used to have a big collection of cars when I was a kid. When I grew up, I never had the chance to be in a car because my parents sold theirs when I was five years old. I learned how to drive at age 19 and I started dreaming about the cars that I could potentially buy in the future. My first dream car? A Volkswagen GTI!
Going back to the video, I consider Porsche did a great job with this commercial video. Today I’m going to analyze their “Dare to dream” commercial video and I will talk about leading lines, the rule of thirds and repetition. Here is Porsche’s video before we jump into the analysis.
The video starts with a kid bored of being at school. He looks out the window and the shot Porsche got is an empty street. The trees and the pavement lead us straight to the furthest point, where after a couple of seconds a Porsche comes out.
Rule of thirds
This is one of my favorite shots. Once the kid lefts school, he rushes out and runs somewhere we don’t know yet. The next shot is from outside of a Porsche dealer and we can see the tire of the bicycle stopping at one-third of a frame. The kid is not in the shot but we assume he just got there because of the bicycle’s tire. If we draw a grid over the frame, we can see that the Porsche logo is resting at one of the lines as well as the bicycle’s tire.
The main subjects on this commercial video are the kid and a Porsche 911 (Although they don’t say it’s a 911 until the end. You would only know if you already know the model.) We can see the car some many times throughout the video and by the end, they show it once again with a black background to create more contrast.
To conclude, I consider Porsche did a great job with this commercial video. After analyzing this video, I realized how some element designs can make your video more effective. They also use a zeitgeist principle with the “dare to dream” concept that appeals to many people. This is the biggest reason why I love so much this video. I watched it when I was dreaming about a Volkswagen GTI and I watched again after purchasing my dream car. I’m not going to lie to you, a Porsche 911 Carrera is in my future plans!