Analyzing a Sponsored Advertising From The 5th Watch

Nowadays, there is a lot of sponsored advertising on different social media platforms. We are bombarded daily by many different advertisements, tailored to each one of us depending on our demographics, sociographics, and psychographics.

I’m a huge fan of watches! Time to time, I’m looking for new watch models and recently I was looking for some Fossil watches. There was no surprise for me when I saw some sponsored ads on my social media accounts related to watches. I did see some Fossil ads but they weren’t as attractive as the one that I will analyze today.

The 5th Watch sponsored advertisement came up on my Instagram feed today and it caught my attention really fast! I’m going to break down their ad in three different design elements

Here is the actual advertisement:

Michael Baca Soto, Bmike13, brigham young university- idaho, byui, communications student, advertising student, international student, social media analysis, sponsored content analysis, 5th watch, watches, ad analysis

Composition

Michael Baca Soto, Bmike13, brigham young university- idaho, byui, communications student, advertising student, international student, social media analysis, sponsored content analysis, 5th watch, watches, ad analysis

The 5th did a good job at composing their photo. Even though they didn’t use the rule of thirds, their image advertisement photo is good. The main object is in the middle and grabs attention easily. The 5th used the 4th of July theme to add the American flag onto their advertisement.

Color

Michael Baca Soto, Bmike13, brigham young university- idaho, byui, communications student, advertising student, international student, social media analysis, sponsored content analysis, 5th watch, watches, ad analysis

The 5th used the American flag which made red the main color of their ad and set blue and white as the contrast colors. The watch company knew this design element and placed a blue watch in the middle of their advertisement to bring the flag and the watch together.

Proximity

Michael Baca Soto, Bmike13, brigham young university- idaho, byui, communications student, advertising student, international student, social media analysis, sponsored content analysis, 5th watch, watches, ad analysis

It could be hard to perceive but the American flag is blurred. The main focus is on the hand holding the watch. This design element makes the watch stand out more from the background.

To conclude, The 5th did a great job combining simple design elements to create a stop-scrolling image to bring more attention to their advertisement. The time-relevancy of their ad is precise and gives it extra exposure.